Media Info

ArtScape™ by Milliken is an innovative new way to advertise your brand on some of the worlds 1,000,000 plus pool tables. 

ArtScape can provide high impact advertising at bars, cuesports venues and entertainment centres that can reach a specific target audience.

This design (pictured) at the Rileys cuesports venues in the UK increased table takings by 40% and reached an additional 4500 people per table over its life.

ArtScape means for the first time that designs can be created that match ad campaigns rather than being limited to simple logos and Point of Sale advertising. ArtScape can provide for both.

Any image. Any logo. Any design. Any campaign.

The use of pool areas and tables for Point of Sale marketing is not new. However ArtScape is being well received worldwide as an additional ‘Ambient’ Media option because we can tailor the design using our digital capability and because it hits the target audiences in very direct, innovative and highly impactful way.

Venues can be tailored to a specific theme and a target roll out to a particular area of a country or a city is possible.

The Value of ArtScape to your Brand :-
- On average a pool game lasts 15 minutes. An ArtScape design placed for 9 months will reach 13,650 people – and that’s without taking into account walk through reach
- So put your message on 1000 tables and over 1.3 million players will see your message over 9 months.

We have a design studio available to assist in the layout of the digital design and the design can be coordinated across the pool table bed and cushions rails.

Our tests have shown where the highest areas of wear are, where to put designs and logos for maximum effect, and how to coordinate the colours and background design to make the images last as long as possible.

Please Contact Us for further research and information on:
- Seven Merchandizing Zones where key branding hotspots can be found:
- Pilot Project Results
- Focus Group Feedback